Web design studio · full-service · founder-led
Websites with soul — for people who pour their soul into their work.
Warm, intentional design plus ongoing care — so your site feels like you, gets found everywhere, and keeps working long after launch. Thoughtful design, without the agency wait or the agency invoice.
Usually live in about two weeks · Founding-client rates from €490
Why Soul Design
Everything your website needs — handled with care, by one studio.
No agency overwhelm, no launch-and-vanish. Just calm, capable, full-service web design built around what actually grows a small business.
Full package, one person
From the words to the design to the build and launch — you work with one studio, start to finish. No handoff chains, no surprises.
Cared for after launch
Your site doesn’t get dropped on launch day. Ongoing care keeps it updated, secure, fast, and fresh — so it stays an asset, not a worry.
Found on search AND AI
The same build that ranks on Google gets you quoted by ChatGPT, Perplexity and Google’s AI answers. Nearly 7 in 10 searches now end without a click — we make your business the answer, not a buried link.
Know what your marketing does
We connect proper analytics and your ad accounts (Google & Meta) so you can see paid vs organic traffic and real ROI — and stop running campaigns blind.
Fast and fair
Most sites go live in about two weeks, at prices made for small businesses — not agencies. The deadline is part of the package, not an upsell.
Founding-client pricing
We’re building our portfolio, so early clients lock in our launch rates in exchange for a short testimonial — a real discount off the real price, not a bargain-bin look.
Packages
Simple, fixed-price packages — pick where you start.
Clear scope, a price up front, and a launch date you can count on. Every package includes SEO, AI-search readiness, and analytics setup as standard.
Soul Starter
A fast, focused one-page site.
Regular €690 ·Typical agency €1,500–2,500
Live in 3–5 days
- One high-converting page, mobile-first
- Your brand colours & fonts, logo placement
- Contact form + chat + click-to-message
- On-page SEO, Schema & sitemap
- Analytics + Search Console setup
- 1 revision round · 14-day support
Soul Business
The full small-business website.
Regular €1,900 ·Typical agency €3,000–6,000
Live in 7–10 days
- 5–7 pages, semi-custom design
- Light copywriting polish
- Lead form + AI chat + gallery/portfolio
- Full SEO + Schema + AI-search (GEO) setup
- GA4 + Meta + Search Console + conversions
- Simple wordmark & style guide
- 2 revision rounds · 30-day support + training call
Soul Signature
Fully custom, built to grow.
Regular from €3,400 ·Typical agency €8,000–20,000
Live in 2–3 weeks
- 10+ pages, fully custom design
- Conversion copywriting on key pages
- Custom integrations (CRM, email, booking)
- Advanced SEO/GEO + analytics + Conversions API
- Performance & accessibility pass
- 3 revision rounds · 60-day support
- 3 months of Care+ included free
Founding-client rate. Founding-client program: the first clients lock in these launch rates in exchange for a testimonial and a before/after case study. Limited spots — rates rise as our portfolio grows.
Pay in stages, as the work is delivered — never ahead for work you haven’t seen yet.
Need a shop, booking or membership? We build those too — ask in the chat and we’ll scope it with you. No online payment is required to get started; every project begins with a friendly conversation.
How it works
A calm, clear process — five steps, no guesswork.
You always know what’s happening and what’s next. And you’ll always talk to me, not a ticket queue.
- 1
Discovery
A short, friendly call. We talk about your business, your goals, and what your site needs to do.
- 2
Design
I craft a warm, on-brand design from your direction — clean, considered, and unmistakably you.
- 3
Build
Fast, modern, mobile-first build with SEO, AI-search readiness, and analytics baked in.
- 4
Launch
We go live together — usually in about two weeks — with everything tested and tracking working.
- 5
Ongoing care
I stay on to keep it updated, secure, fast, and growing. Your site is never left to drift.
Care plans
Launch is the start, not the finish.
A website needs looking after — updates, backups, security, and small changes. Our care plans keep yours healthy and growing, with hosting included.
Care
Keep it safe and online.
- Managed hosting + SSL included
- Daily automated backups
- 24/7 uptime monitoring
- Monthly security & software updates
- Up to 30 min/mo content edits
- Quarterly health report
Care+
For active small businesses.
- Everything in Care, plus:
- 1 hour/mo design & content changes
- Priority support queue
- Speed & performance checks
- Light monthly SEO upkeep
- Monthly report with what we did
Growth
Treat your site as a lead engine.
- Everything in Care+, plus:
- 3 hours/mo dev, design & content
- Dedicated point of contact
- Ongoing SEO (local + on-page)
- Optional ad management (Google/Meta)
- Monthly strategy & ROI report
Hosting is included in every plan — no hidden fees. Billed monthly, cancel anytime.
What we build
One studio, many kinds of websites.
Soul Design builds warm, effective sites across industries — each shaped around how that business actually wins customers.
Restaurants & cafés
Mouth-watering menus, gallery, and one-tap booking or ordering.
Shops & boutiques
Clean storefronts and product pages built to convert browsers into buyers.
Clinics & wellness
Trustworthy, calm sites with easy booking and clear, reassuring information.
Services & studios
Portfolio-led sites that turn your work into enquiries — fast.
We’re a new studio building our portfolio — which means there’s never been a better time to work with us. Be one of our first featured clients and lock in a founding-client rate.
Tell me about your projectSelected work
Sites we’ve built — live, and working.
A few of the websites we’ve designed and built across industries — tattoo, online education, e-commerce and hospitality. Every one is live. Click through and see for yourself.
Alex666cold
Visit live site ↗Tattoo artist · multilingual booking site
A striking four-language site that turns visitors into booked sessions — with its own chat assistant and strong visibility on Google and AI search.
Alex666 Masterclass
Visit live site ↗Online learning platform · e-commerce
A complete online-learning platform — video courses, student accounts, checkout and real completion certificates — fast and reliable.
A2 · HEX
Visit live site ↗European online store · 5 languages
A five-language European online shop — real cart, automatic EU-tax checkout, automatic invoicing and an eye-catching animated header.
Selection
Visit live site ↗Premium lounge & restaurant · 12 languages
An elegant, twelve-language site for a riverside premium lounge — built to be found by locals and travellers alike, and to turn them into reservations.
Meet the founder
Hi, I’m Lena — the designer behind Soul Design.
I spent years inside agencies and as a freelancer, watching the same thing happen to good people: a talented baker, a small clinic, a family shop — all paying thousands for websites that looked generic, took months, and got quietly abandoned the day they launched.
So I started Soul Design to do it differently. Calmer. Warmer. Honest about the price. I believe a website should feel like the person behind it — intentional, considered, a little bit soulful — and it should keep working long after launch, not gather dust.
With Soul Design you work with me, start to finish: the words, the design, the build, the launch, and the ongoing care that keeps it healthy. I make the technical parts — being found on Google and in AI assistants, tracking what your ads actually do — quiet and handled, so you can get back to the work you love.
“Design with intention — and a little bit of soul.”
Lena
Founder & Designer, Soul Design
Let’s build something that finally feels like you.
Good questions
Everything you might be wondering.
Still unsure about something? Ask the chat — it’s here to help, any time.
How much does a website cost?
Most projects fall between Soul Starter (founding rate from €490) and Soul Business (from €1,290). You get a fixed price up front — no surprise invoices.
How long until my site is live?
Soul Starter in 3–5 business days, Soul Business in about 7–10 days, once we have your content. The deadline is part of the package.
What’s included — copy, design, build?
Everything. From words to design to build, launch, and the technical setup (SEO, AI-visibility, analytics). One studio, start to finish.
Will I own my website?
Yes — full ownership transfers to you on final payment. It’s yours, with no lock-in.
What happens after launch — do you stick around?
Yes. Our care plans (from €39/mo) keep your site updated, secure, fast, and fresh. We don’t launch and vanish.
What does the care plan cover?
Hosting, SSL, daily backups, security updates, and uptime monitoring — plus monthly edits, SEO upkeep, and reporting on higher tiers.
How many revisions do I get?
One to three rounds depending on the package, within scope, until you’re genuinely happy with it.
Will people actually find me?
That’s the point. Every site is built for Google and AI assistants (ChatGPT, Perplexity, Gemini) using proven techniques — plus analytics so you can see it working.
Can I see where my customers come from?
Yes. We connect GA4 and your ad accounts so you can see paid vs organic traffic and real ROI — not guesses.
My budget is small — can we start simple?
Absolutely. Start with Soul Starter, launch fast, and grow when you’re ready. Founding-client spots lock in the lowest rate.
Let’s talk
Tell me about your project.
No pressure, no complicated words — just a friendly conversation about what you need. Message me or chat with the assistant and I’ll get back to you personally.
or email me directly — hello@soul-design.net
The chat assistant can answer questions and pass your project details straight to me.